Key Strategies

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Responsive Design- Ensure your website adapts seamlessly to screen sizes ranging from desktop, tablet and mobile, optimising readability and usability.

• Headings in your design should follow a logical order, be easy to read, and should add structure rather than be a visual aspect.
• Links should be shown with a descriptive anchor rather than the URL or 'click here'.

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Colours And Visual Impairments- To aid users with visual impairments, use contrasting text and background colours to improve legibility and adapt images for users with colour blindness.

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Image Alt Text- Provide descriptive alternative text and subtitles for images, enabling screen reader users to understand visual content.

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Video Accessibility- Include captions and audio descriptions in videos, and avoid flashing elements and loud background music to make content accessible with both hearing and visual impairments.

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Adjusting Tone of Voice- For accessibility for screen readers and people with learning disabilities such as dyslexia- the brand's tone of voice should be adapted to be more functional.

• Write in plain English - avoiding technical terms, jargon, complicated language, and ensuring short sentences and paragraphs.
• Avoid ableist and gender-specific terms.
• Avoid abbreviations, acronyms, and substituting symbols for words.

By enforcing these strategies, businesses can create more inclusive campaigns, reach a wider audience, and drive greater success in the mobile era.

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Contact our team to discuss the best practices for your campaign's creative.