Automotive
At fonemedia, we’ve already helped over 20 automotive brands to supercharge their campaigns and effectively connect with their target audiences in this competitive market. Data is at the heart of what we do - it’s the key to reaching the right audience for your automotive brand through mobile devices. That’s why we’ve partnered with Experian, who bring invaluable insights to the table. Together, we’re driving results (pun intended!) for brands like yours.
fonemedia has helped
20+
different automotive brands and helped them to engage with their key audience groups through the magic of mobile.
fonemedia has helped
20+
different automotive brands and helped them to engage with their key audience groups through the magic of mobile.
Over 60% of visits to automotive websites are through mobile
Mobile devices are revolutionising the car-buying journey, transforming how buyers explore their purchasing options. At fonemedia, we tap into this unparalleled reach to connect with buyers exactly when it matters most - while they’re comparing cars online. By harnessing the power of mobile, we help your brand stay front and centre, driving engagement and influencing decisions in real-time.
50% of consumers use their mobiles whilst at the dealership
This mobile-first behaviour highlights the unstoppable rise of tech-savvy consumers who demand transparency and control at every stage of the car-buying journey. Armed with their devices, they’re diving into comparisons of models and brands, hunting for availability and, of course, scoring the best deals - all from the palm of their hand. It’s a dynamic shift, and it’s changing the game!
89% viewability for mobile ads through fonemedia
In the past year, fonemedia has achieved an impressive 89% ad viewability across the automotive sector – outperforming social and desktop channels by a staggering 20%! By leveraging the unmatched power of mobile, we’re creating impactful brand and dealership opportunities at every stage of the car-buying process, driving results that truly stand out.
We’re delivering 1.8% CTR via mobile
fonemedia is delivering an incredible 110% better CTR on mobile campaigns compared to Meta and desktop channels! How do we do it? By teaming up with top-tier data providers like Experian, we pinpoint consumers at those all-important moments in their purchasing journey. Plus, we don’t just stop there - we align our targeting strategies with your unique business goals to ensure every campaign hits the mark.
How can we get your brand in front of consumers?
Expert delivery
At fonemedia, we blend data-driven optimisations with the expertise of human insight to make smart, impactful campaign decisions every time. Our specialist team monitors campaigns daily – no matter the budget – ensuring they’re always fine-tuned for maximum performance. It’s not just about running campaigns; it’s about running them smarter, better, and more efficiently.
Bespoke targeting
At fonemedia, our premium inventory delivers next-level precision targeting for your automotive campaigns. Whether it’s by location, income, or vehicle preferences, we ensure your message reaches the right audience at the right time. But we don’t stop there – we incorporate keyword search patterns and contextual inventory to drive jaw-dropping CTRs that outperform industry benchmarks. It’s targeted marketing done smarter, faster, and more effectively.
Analytic insights
With over 16 years of refined data insights, fonemedia has mastered the art of predicting campaign performance with pinpoint accuracy. Our expertise doesn’t just guide campaigns – it elevates them. We’re not afraid to recommend increasing your budget for bigger wins or scaling it back to maximise efficiency. It’s all about ensuring your investment delivers the best possible results, every time.
Our products
Mobile Direct
Mobile Direct enables you to showcase your organisation using video, rich media, and static creatives across in-app and mobile web inventory. With geographic targeting, it reaches local, regional, and national audiences, making it ideal for boosting awareness and engagement.
1.13%
average CTR
85.70%
average viewability rate
Mobile Plus
Mobile Plus offers advanced targeting options – geographic, keyword, contextual, and demographic – enabling clients to boost promotion through creative formats like video and rich media, driving higher engagement and increasing average CTR.
1.48%
average CTR
87.14%
average viewability rate
Mobile Platinum
Mobile Platinum is our most advanced product, offering enhanced targeting through Experian data, third-party, and custom audience models. It also allows targeting of users browsing competitor sites, ensuring precise audience reach without being limited by geographic constraints.
1.48%
average CTR
88.17%
average viewability rate
Push Notification
Maximise engagement and visibility with our push notification product. Reaching a global audience of 15 million daily users, mobile notifications are opened 35 times more often than emails, with 70% viewed within the first five minutes.
15
million global daily users
70%
viewability rate
Testimonials
We are an independently owned automotive group, so we must be able to track a campaign’s success - fonemedia allowed us to do just that. Overall, working with fonemedia was easy, professional and above all else, tailored to suit us.
Sam Roberts
Marketing Manager at Chapelhouse Motor Group
Driving brand awareness
Sinclair Group
When the prestigious Sinclair Group set out to boost awareness of the Defender model among high-net-worth individuals, they turned to fonemedia for a game-changing solution. Using the unmatched reach and precision of mobile, we crafted a dynamic campaign that engaged this elite audience and drove real results.
Chapelhouse Motors
When Chapelhouse Motors partnered with fonemedia to amplify awareness and boost engagement for their key automotive brands, we saw an exciting challenge ahead. Our mission? To not only connect with their target audience at critical moments in the car-buying journey but also to supercharge the precision of location-based targeting through the power of mobile.
Land Rover
When two Land Rover dealerships in the South East needed to attract higher-income buyers, fonemedia rose to the challenge with a customised, mobile-first strategy. Using cutting-edge data insights, we delivered a high-impact campaign that connected with the right audience at exactly the right time. The result? Precision targeting, premium results, and a campaign that truly drove success.
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