There are over 5 billion smartphone users worldwide with this figure only due to increase. Mobile marketing is one of the most powerful ways to reach people. Uniquely enabling you to connect with your target audience anywhere, instantly. Demonstrating that mobile should be at the forefront of your marketing strategy.
2020 completely accelerated the digital world, with customers turning to mobile technology in particular for convenience. 90% of the global internet population use a mobile device to go online (Statista, April 2021). Brands wanting to keep up with the changing consumer behaviours and expectations will need to invest in mobile ad spending.
What is mobile marketing?
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. It is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets and other mobile devices. It provides existing or potential customers with highly personalised, location and time-specific information so they can get what they need exactly when they need it, even when on the go.
According to Statista (April 2021), mobile internet traffic accounts for more than 55% of total web traffic, overtaking desktop. Ignoring the rise of mobile is simply just not an option.
Why mobile should be at the forefront of your marketing strategy?
Mobile marketing uniquely gives brands the opportunity to reach people in real-time, right where they are. Mobile marketing increases brand awareness, enables engagement and even generates sales. It has the ability to transform the performance of your business. It’s a fundamental part of any marketing strategy and is extremely important.
Consider your customer’s journey; mobile interaction is now an essential part of it – meaning it’s now vital to include mobile in your marketing strategy. Everywhere you go, people have their heads in a smartphone screen – 78% of people state they cannot live without their mobiles, with the average person spending more than 3 hours a day on their mobile phones.
As technology becomes more fragmented, so does marketing. Use mobile marketing to bridge the gap and create highly personalised content that is targeted directly to relevant, engaged individuals and see your results transform.