The way how people are buying properties these days is very closely linked to the mobile behaviours more than ever before. The smartphone has now become the most widely used way for people to begin their home-buying journey. Smartphones are used from the very beginning of the process: to explore new developments, research the area and to make comparisons with other homes.
An average home buyer needs almost seven months to complete a property purchase, which gives advertisers plenty of time to lead consumers in their favourable direction. When starting the home-buying process, potential customers spend around 20 hours looking at 16 different homes online.
Major property marketing brands, such as Rightmove, Zoopla and On The Market, have free-to-use apps – and find that over 50% of their search traffic is through the mobile handset and 47% of people in the UK researched the property they later purchased on their smartphone.
Having hard-working, knowledgeable and proactive employees who live and breathe everything mobile as well as working together with a number of developers around the UK and abroad, Fonemedia has the ability to create and deliver mobile campaigns which increase the number of people making enquiries about property developments and creating brand awareness.
Fonemedia uses Mobile DNA, online behaviour insights, as well as innovative and creative advertising formats that reach out to the right audience at the right time.
To find out more, please get in touch!