47% of people in the UK researched the property they later purchased on mobile.

The property buying life-cycle is linked closely to mobile behaviours – more than ever before. The mobile phone has now become the most widely used way for people to begin the home-buying journey. We use our handsets to explore new developments, research the area and to make comparisons with other homes.


Major property marketing brands, such as Rightmove, Zoopla and On The Market, have a free-to-use apps – and find that over 50% of their search traffic is through the mobile handset.


Developers who have been pioneers in incorporating mobile into their marketing mix have seen their mobile campaigns drive incredible results and engagement with highly targeted audiences.

Working with a large number of developers around the UK, Fonemedia has the wealth of knowledge to create and deliver mobile campaigns which increase the number of people making enquiries about property developments.


We use Mobile DNA, coupled with our innovative advertising formats to create campaigns that reach out to the right audiences. By utilising financial targeting, we can identify key stages in the home buying process, in addition to demographic and geo-location data which allows us to reach the right people in the right location.


To find out more, please contact us directly. Our team would love to hear about your campaign plans and help you decide how best mobile can help you achieve your targets.