Over the past decade, the way how people search for new jobs has changed. By introducing new technologies within the mobile industry, people can search and apply for jobs whenever and wherever they want.
Mobile phones play a massive role in our everyday life, and most people would not be able to imagine their life without them, or it would be reasonably hard. On average people spend around 2.8 hours on their smartphone every day, which is the main reason why smartphones are such a powerful advertising tool to reach the target audience.
Let’s look at how mobile works within the recruitment industry! Top 3 smartphone functions in connection with the recruitment are researching jobs, comparing job postings and workplaces, and applying. On average around 88% use their mobile to search for new jobs, and over 50% of people will turn to their mobile in the first instance to look for new opportunities.
Research has shown that 35 – 44-year-olds are the most likely to look for a new job on their mobile devices – 52% will use a mobile phone, and 3% will use a tablet. But when are they doing that? Since we have our mobile phones with us all the time, job seekers are likely to look for a new job whenever they have free time. This includes while commuting to and from work, while waiting or when having a break.
The bespoke nature of how we use our mobile enables our team at Fonemedia to reach the most relevant audience for our clients. By using the behavioural targeting of the mobile handset, we can deliver an awareness of new job postings and increase the number of applications to help you find the right candidate.
Contact our team for more information.