The property buying life-cycle is linked closely to mobile behaviours – more than ever before. The mobile phone has now become the most widely used way for people to begin the home-buying journey. We use our handsets to explore new developments, research the area and to make comparisons with other homes.

Major property marketing brands, such as Rightmove, Zoopla and On The Market, have free-to-use apps – and find that over 50% of their search traffic is through the mobile handset.

Developers who have been pioneers in incorporating mobile into their marketing mix have seen their mobile campaigns drive incredible results and engagement with highly targeted audiences.


47% of people in the UK researched the property they later purchased on mobile.


Working with a large number of developers around the UK, Fonemedia has the wealth of knowledge to create and deliver mobile campaigns which increase the number of people making enquiries about property developments.


We use Mobile DNA, coupled with our innovative advertising formats to create campaigns that reach out to the right audiences. By utilising financial targeting, we can identify key stages in the home buying process, in addition to demographic and geo-location data which allows us to reach the right people in the right location.


To find out more, please contact us directly. Our team would love to hear about your campaign plans and help you decide how best mobile can help you achieve your targets.

Kier Living

“We were targeting specifically Birmingham Airport employees, we got 8 sales from this campaign from people working at the airport. This was by far, the most cost-effective and efficient way to target these people and to get this level of results was just fantastic. It was a great recommendation from our media agency Tank Top Media to use Fonemedia.”

– Ranjit Kang, Marketing manager at Kier Living

of mobile

The Ministry of Mobile is our in-house training centre this resource is available to all of our clients’ teams in addition to their own clients. Increase your understanding and knowledge to put together campaign plans and make recommendations in this rapidly changing market.

Learn more