Video is one of the most powerful advertising tools and offers the greatest engagement comparing to other advertising formats. Even a 10-sec video can tell a story, generate conversions and basic brand awareness.
It takes around 1/10 of a second to create a visual understanding of the scene. Approximately 64% of consumers are more likely to buy a product after they have watched a video.
Tips for video advertising:
- Optimise quality and length of your videos
Quality of the video is essential to ensure that the ad will perform well and will satisfy your audience. Make sure your content is clear and pleasant to view.
Millennials tend to respond better on short video ads, so try to keep your ads under 15 seconds in length.
- Identify your goal
To create a compelling and powerful video ad, you first need to have a clear idea of your goal – do you want to promote product, service, create brand awareness or simply increase your online presence? By identifying your primary goal, it will be easier to create a successful ad, however, keep in mind that it is not wise to include too much product promotional content as it can appear to be spammy.
- Maintain brand consistency
We suggest starting video by displaying your logo, which would create awareness of your brand even if the video is not fully viewed. Also, keep brand element and colours consistent throughout the video, so they are clear and easily memorable to help recognise your brand in the future.
- Adapt story with and without sound
Adapt the message and story of your video that it is easily understandable not only with but also without sound because most people tend to keep their mobile phones on silent mode in order to not distract others around them as well video ads normally have to be unmuted in order to hear the sound.
- Include a call to action
Make sure your video includes a clear call to action (CTA) link or button that is easily noticeable, so people are being forwarded to your desired destination, e.g. homepage, online store or landing page.
- Optimise for all platforms and formats
More and more people are using their mobile phones as a primary device when browsing the internet. Therefore, you have to make sure and review that your content is working well across all platforms and in all formats.