It’s been said that an image is worth a thousand words. For a video, multiply that by another thousand. Video marketing is a powerful form of marketing that successfully engages your audience as a part of your marketing campaigns. Video content is fast-growing, relevant and enjoyable. Consumers say that video ads are the #1 way they discover new brands to buy from.
What is video marketing?
Video marketing enables you to visually promote your product or service and explain your key selling points immediately and efficiently. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Renderforest Survey found that videos helped businesses increase:
- Brand awareness by 70%
- Traffic by 51%
- Sales by 34%
- Conversions by 31%
Image ‘vs’ video ads
An image ad allows you to use graphics to promote your brand, consisting of the photo you selected together with information about your company, services, or product. Although not as versatile as videos, image ads can feature a static image and animated photo. They are the most accessible type of advertising and can be an excellent place to start if you are new to the business.
Alternatively, video ads are promotional content that plays before, during, or after a viewer’s selected content. They are very effective for endorsing your products and services. 72% of customers watch video ads to learn more about what you’re offering. It is predicted that by 2022 82% of all consumer traffic will be video.
Benefits of video marketing
In the fast-paced world we live in; it’s imperative to find new, unique ways to make your product or service stand out. By including video marketing into your core marketing strategy, you are making it far simpler for your clients to be exposed to your key messages and the information you are trying to communicate. For further tips for video ads please read our blog here.
Video marketing is a valuable means of interacting with your target audience and growing your business. The most recent statistics show that video content isn’t just effective – the demand for it is growing at an impressively rapid pace.
Here are a few more video marketing statistics:
- 54% of people want to see more video content from marketers
- 55% of people consume video content thoroughly rather than skimming
- Your audience is more likely to watch your video
- Video marketing improves ROI – 52% of businesses state that video marketing has generated better ROI than any other marketing content
- CTR (click through rate) of video ads break the record for any other digital format ad
Videos convey a clearer message, which is a significant advantage over image ads. In addition you can also deliver more information in a video than a static image. 95% of a message customers see in a video remains with them. As a marketer, video is something you can’t afford to ignore.
Please get in touch if you want to find out more!