Mobile is evolving quicker than any single device in history. The need to respond to the highly competitive environment and accelerated digital adoptions is imperative to drive growth and awareness to your brand.
There are an estimated 3.5 billion smartphones worldwide (Statista, 2020). Of those, Lacquire found that 70% of mobile searches lead to action on a website within an hour. As more and more people use smartphones and tablets than ever before, mobile marketing has become the number one way to reach your target audience.
Consider the staggering smartphone-related facts below:
- The average smartphone user checks their device 47 times a day – that’s over 17,000 times a year
- We spend on average almost 3 hours per day on our mobiles
- It’s predicted that by 2025, 73% of all internet users will be smartphone
These stats make one thing clear – mobile is here to stay. To ensure you’re ahead of competitors, brands must keep optimising their marketing strategy for mobile users to ensure you capture your audience’s attention.
What is Mobile Marketing?
It is a multi-channel, digital marketing strategy aimed at reaching a highly targeted audience on their smartphones, tablets, and other mobile devices. Mobile marketing is one of the most powerful ways to target people, uniquely enabling you to connect with your target audience anywhere, instantly.
Mobile usage has now overtaken desktop, with 55% of website traffic attributed to mobile. This has resulted in marketers creating true omnichannel engagement. As technology becomes more fragmented, so does marketing. Content must be strategic and highly personalised to capture and maintain your audience’s attention. Which is why mobile should be an integral part of any marketing strategy.
Benefits of Mobile Marketing?
With the ability to increase brand awareness, facilitate engagement and even generate sales, mobile marketing can transform your businesses performance.
Connecting with your target audience
The use of smartphones and tablets has grown across all demographics, meaning you can connect with your target audience via mobile regardless of what products or services you offer.
Target and connect with relevant, engaged audiences with targeted advertising to improve your results. Mobile marketing provides extensive targeting capabilities, ranging from location to specific demographic information, such as marital status. This enables you to make an impactful connection with an engaged, significant audience.
Cost-effectiveness is potentially one of the most important benefits. The cost to market on radio or TV, for example, is much greater than the content for mobile ads. Targeting is also a huge contributor to the cost effectiveness of mobile advertising. You can specifically tailor who sees your ad, so you are only paying for those people who are highly likely to engage with your product/service.
Location-specific and personalised content
You can reach your audience at any time, anywhere. Various information can be collected regarding user preferences by utilising location-based marketing, all due to their mobiles. This results in the ability to personalise ads that can be adjusted to speak directly to one person, based on things like purchase history, location specific information, demographic information and many more.
Mobile marketing is far easier to grab users’ attention. With app and push notifications, messages, display ads and many more alerts and reminders that provoke high engagement rates. This is extremely hard to replicate in other formats, subsequently making mobile marketing a top priority in many businesses that want to increase engagement and results. Therefore, it is predicted that in 2022 50% of marketer’s budgets will be spent on mobile.
What can Mobile Marketing offer you?
It can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle.
While digital marketing has increased as a whole, it is mobile marketing that is the top choice for professional marketers and growing businesses. Whether you’re a growing business or a new enterprise, it can drive your organisation to the next level. No matter what industry you operate in, mobile advertising allows you to reach your target audience quickly and effectively.
Additionally, the range of formats that can be used on mobile devices enables you to be extremely creative with your content. From text and images to video, gifs and memes, there are endless ways to promote your brand with mobile marketing.
Please get in touch if you want to hear how Fonemedia can utilise Mobile marketing to transform your brands results.