Find a student who doesn’t have a mobile – and you have found someone quite unusual. A mobile phone is akin to a life support system and is the one piece of technology that students have with them 24/7. Students use mobile to engage socially, share, surf, talk, text, stream and consume more and more media.
When asked which they would prefer to lose – their mobile or their TV, over 80% said they would happily lose their TV. Given the reliance on mobile for almost every activity in their lives, why wouldn’t educational organisations use it to attract and engage new students?
Students are more receptive to mobile advertising than any other demographic group. Because they have grown up in an environment where mobile is the norm – they are more accepting of being pitched to via this method than anyone else.
Click-through rates on mobile are four times those of traditional digital routes. Making it clear that mobile is the most effective route to deliver a more meaningful conversation with this key audience.
Clearing is an integral time of year for our Education clients, if you are interested in our clearing packages, please contact our team who can provide you with more information.
Each of our mobile advertising formats lends itself to education marketing via different targeting approaches. Our experienced team can guide you on the best approach for your campaign as mobile marketing is best adapted on a case by case basis for the best results. For example:
This format utilises the incredible targeting capability of Mobile DNA, to serve display advertising to the right people in the right location. Unlike many other media providers, we don’t use programmatic to serve advertising via mobile.
In the education sector, brand security is of the utmost importance and using programmatic doesn’t inspire us with the confidence to ensure that a client’s advert is being seen on the right kind of site or app. With that in mind, our focus is on a CPC model only – and with clear visibility on who is seeing the campaign and where they are seeing it.
With our network of over 5,000 Android and iOS games, using In-Game Advertising is an incredibly powerful way to reach specific audiences, through a wide range of different options.
The key audience of 16 to 25-year-olds is the most prolific group of gamers, with many playing for over 1 hour every day. With that in mind, In-Game Advertising offers a branding opportunity that is unrivalled in terms of exposure and awareness.
And with click-through rates upwards of 5% in most cases, campaigns are proving to be highly effective.
The Ministry of Mobile is our in-house training centre this resource is available to all of our clients’ teams in addition to their own clients. Increase your understanding and knowledge to put together campaign plans and make recommendations in this rapidly changing market.