by
September 2, 2024
The Challenge:
Kent City Council is one of the most prominent authorities in England. They wanted to raise awareness of the crucial mental health services they offer, including their highly trained mental health support team available 24/7 to provide free expert advice for every mental health concern. Kent County Council approached Fonemedia to develop a campaign that
was not just about raising awareness but saving the lives of those who need mental health support. Understanding the importance of this campaign, Fonemedia crafted a campaign designed to maximise impact and drive awareness for the council and its vital message.
The Solution:
The objective for the campaign was clear: to create a powerful and impactful campaign that encourages people to talk about their mental health struggles and seek help before they reach crisis point. Given the topic's sensitivity, the campaign called for careful consideration from the team when determining the targeting; our Client Services team, experts in tailoring campaigns to fit clients' needs, recommended a four-week campaign to ensure significant awareness. The campaign employed category targeting with topics such as family, gambling, and health, overlayered with keywords to find a highly relevant audience. Our Campaign Delivery team assisted in making the collateral by providing tips and tricks for making the video engaging, ensuring that the message would resonate deeply with viewers.
The Results:
Our Mobile-first approach is an effective digital advertising strategy to raise awareness among the targeted audience. This campaign successfully generated an impressive response among users, delivering over 250,000 impressions and over 8,000 clicks, indicating that our personalised targeting reached a highly engaged audience. Furthermore, the campaign achieved a video completion rate of over 35%, highlighting the content's compelling and attention-grabbing nature.
After the campaign, we provided valuable feedback on the audience and delivery, ensuring that Kent City Council could maximise results in future marketing activities.
This campaign depicts the power of mobile advertising in raising awareness and driving engagement on crucial issues. Fonemedia's tailored approach and expert targeting met and exceeded expectations, demonstrating how businesses can leverage mobile advertising to achieve significant impact.
Whether you want to promote services, raise awareness, or drive engagement, Fonemedia's mobile-first strategies can help you reach your audience effectively.
Contact our Business Development Team to learn how we can help you with your mobile marketing.
