Automotive

92% OF CAR BUYERS RESEARCH ONLINE BEFORE THEY BUY

Whether people are looking for a specific brand and model or simply searching for ideas, mobile is how most of us now look for information.

Fonemedia works on multiple levels in the automotive sector, working directly with manufacturers and retailers to drive sales (no pun intended).

Consumers are increasingly confident buying on mobile; 6% have now purchased a car on their mobile phone, and 62% say they are likely to do so in future. 

As a growing number of us turn to our mobiles for this process, automotive brands are partnering with Fonemedia to use mobile devices in innovative ways to capture consumers’ attention.

By using the behavioural targeting capabilities of the mobile handset, we can deliver an awareness of your brand while people are actively researching their next car, influencing their customer journey.

We worked with Fonemedia to reach a new in-market audience. Their team proposed the campaign targeting criteria to meet our goals, and the set-up process was easy; we appreciated the forecasted reach and CPC model. Post-campaign reporting showed 77% of traffic to the Marshalls website were new users.

John Higginbottom, Account Director, MB Advertising & Marketing Ltd

Marketing Manager, Chapelhouse Motor Group

71% PREFER TO DO ALL THEIR VEHICLE RESEARCH ONLINE AND GO TO THE DEALER FOR THE FINAL TRANSACTION